19th September 2024
Ghandour Cosmetics Ltd., a leading name in Ghana’s beauty and personal care industry for 28 years, is excited to announce Ghanaian actress and TV presenter Nana Ama McBrown as the Growth Ambassador for The GC Brand. This encompasses the company’s extensive range of products, including 17 distinct brands covering body, hair, hygiene, and baby care.
At a memorable ceremony held at the company’s Spintex Headquarters in Accra, Nana Ama McBrown was officially introduced as the Growth Ambassador. This partnership aims to drive sales growth, engage consumers and enhance the brand’s presence throughout Ghana.
The event featured an exclusive tour of Ghandour Cosmetics Ltd.’s facilities, showcasing the quality, innovation, and meticulous care involved in crafting their products. Nana Ama McBrown was also welcomed by the existing Brand Ambassador Family for The GC Brand, the Stonebwoy Family, who expressed their enthusiasm for the synergy this partnership would bring between brand marketing and sales growth.
Nana Ama McBrown shared her enthusiasm for her new role, stating, “As a longtime admirer of Ghandour Cosmetics, I’m thrilled to re-join The GC Brand family as its Growth Ambassador. I believe in the brand’s commitment to quality and innovation and am eager to collaborate with the Ghandour Cosmetics team to empower Ghanaian families, celebrate their unique beauty and elevate The GC Brand to new heights!”
Tanal Ghandour, CEO of Ghandour Cosmetics Ltd., commented, “We are honoured to welcome Nana Ama McBrown as our Growth Ambassador. Her dedication, vibrant personality, and genuine connection with Ghanaians perfectly reflect the values of The GC Brand. We are confident that her influence will be pivotal in advancing our products and inspiring our customers.”
The partnership promises exciting activations across various marketing channels and participation in The GC Brand’s CSR initiatives in the coming months. Both parties are eager for a successful collaboration that empowers Ghanaians to look and feel their best reflecting The GC Brand statement: “It’s all about you.”
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